AmazonFresh has never been about delivering groceries--it has been about learning last mile logistics in cities.
With this move they can a) accelerate that and b) kill Instacart.
The press release they are working backwards from is:
"Amazon today announced today they will deliver their own packages in most major cities in America, reducing their reliance on Fedex, UPS and USPS by up to 70%"
With this move they can a) accelerate that and b) kill Instacart.
The press release they are working backwards from is:
"Amazon today announced today they will deliver their own packages in most major cities in America, reducing their reliance on Fedex, UPS and USPS by up to 70%"