Their business model is actually described in the article:
> “Our business model is the exact opposite of TI’s,” says Luberoff: “Their model has always been to give [tech] away for free to textbook companies and force families to buy it at a premium price; our model is to give [tech] away for free to students, and charge textbook companies to integrate it.”
It must have been a challenge to convince textbook companies to pay for something they always got free with TI, but I suppose the network effect had a big role there, and also printing a QR code to an already-prepared graph on desmos must be easier than writing a complete set of instructions to get the same graph on your calculator, even if you limit yourself to one model.
> “Our business model is the exact opposite of TI’s,” says Luberoff: “Their model has always been to give [tech] away for free to textbook companies and force families to buy it at a premium price; our model is to give [tech] away for free to students, and charge textbook companies to integrate it.”
It must have been a challenge to convince textbook companies to pay for something they always got free with TI, but I suppose the network effect had a big role there, and also printing a QR code to an already-prepared graph on desmos must be easier than writing a complete set of instructions to get the same graph on your calculator, even if you limit yourself to one model.