My first thought was that I'm not the target audience of this article. I'm a ML practitioner. This seems more like an overstated opinionated wake up call to mgmt and sales people. Is not it?
Agreed. What I called a straw man in the OP could also be characterized as a simplification to get his point across to lay-audiences. (Personally I dont agree with the simplification, per my other post). It's meant for popular audiences (as someone else points out, this is from a sci-fi magazine)