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I disagree to a certain extent. The business model of adtech + social media creates an especially toxic product that brings out the worst in people, and puts vitriolic content in front of more eyeballs because that's what drives engagement.

If FB's business model were significantly different and didn't depend on maximizing eyeballs-on-screens time, and didn't depend on selling the ability to manipulate people's emotions at scale, the product might be less toxic.

In summary, I think it's a cop-out to just say "humans bad." Yes, but the systems we create and participate in can and do influence human behavior in different ways. Facebook wouldn't be quite so toxic if there wasn't money to be made from the toxicity.



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