Calendly has no way of knowing if you joined the meeting or not. Even linking your zoom to schedule the call doesn't mean you'll actually have the call on zoom and not face to face.

Then, they actually want people to use their system and pay for it when they're ready. Being in a situation where the company says "you're not using this right, now pay us", would mean in practice that I'll drop that account and never want to interact with them again. You can't be hostile to your users.

That seems to contradict the behavior of most big tech. Or anyone making someone fill our a re-captcha to use their site. Most companies hate their users and optimize to select those they can treat the worst. "Nudges" is another word for it.

A company like calendly telling people how they are supposed to use it as the post suggests, should be a non-starter, but experience suggests it's exactly the kind of thing a tech company would do.

If you can't connect the change to "how will it benefit the company", there's no reason for the change like one described here to happen.