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It bothers me that all the examples provided shows that companies care about performance ("Company $X made their app 20% faster"), but none of them talks about the impact of caring about performance ("Company $X made their app 20% faster, and saw a 200% increase in revenue as a result")


Casey obviously can't know what financial impact of those changes were at Twitter, Facebook or Microsoft.

But Ockham Razor tells us they did spend significant effort on performance because they had a reason to do it.




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