There is a rationale at the beginning of the article:
> The technology we use every day has changed. And so, our search of the perfect font for higher resolution screens began. The font needed to have sharpness, uniformity, and be great for display type.
> The technology we use every day has changed. And so, our search of the perfect font for higher resolution screens began. The font needed to have sharpness, uniformity, and be great for display type.