Thank you for this detailed feedback. In the long-run, it's worth asking whether a business that doesn't make money once externalities have been internalized is a business worth having. But this is a voluntary program, and we're just hoping to spur growth of a segment of the device market where these issues are properly accounted for. Hopefully as more and more purchasers begin insisting on higher-standards, maybe by insisting on this label being present, economies of scale and componentization of secure IoT platforms will drive the costs of good IoT security down to the point where your concerns aren't as salient. Please consider sharing your thoughts through official comments.