This! I grew up in Europe around the same time. Me and my small friend group hyped ourselves up for the Saturn. We were frustrated how Sega dropped the ball on marketing. Initially there were a few bad ads showing the mediocre Daytona USA and then nothing. Meanwhile Playstation ads were everywhere and were very well done.

As always bad console sales resulted in a vicious cycle of fewer attention from 3rd-party devs resulting in even fewer console sales.