Great question. We are specifically targeting vertically integrated farms which are usually massive scale operations with hundreds of thousands to millions of fish. These facilities already have significant labor costs for trained technicians and geneticists doing manual phenotyping and sorting. We are not going after small scale manual farmers or trying to be an eFishery type business that serves smallholders.

The labor dynamics are also different at these large farms. The work we are automating is repetitive, physically demanding, and hard to staff consistently. Most of the farm managers we talk to are not trying to replace people, they are struggling to find enough workers willing to do this work in the first place. Automation at this scale tends to shift jobs rather than eliminate them entirely. And thank you for the kind words on the website! We have gotten mixed reviews on the cursor so enjoy it while it lasts lol