> Alphabet makes $30 billion profit per quarter

Sure. Neither OpenAI or Anthropic do. Amazon and Google have followed institutional investors bidding up Anthropic over OpenAI in private markets, all of which—I suspect—followed user-pattern shifts following the fiasco. (Well, fiascos. Altman is a host unto himself.)

Which means they can allow themselves to blast money left and right? Its still a big investment.

they can't allow themselves NOT to blast money left and right

Yes

No, they have a fiduciary duty to shareholders to not make obviously bad investments.