Have you tried teaching kids (or just people in general) abstract concepts? Even maths is taught to kids in terms real world items and reasonable actions you can perform with them (you have 5 friends and 25 cookies, how many cookies does it friend get if you give each friend the same number cookies?).

The more you can ground what you're teaching in real world terms, the easier it is to teach. And in the moments where it does deviate from real world conditions, that's where it becomes harder to learn, since now you have to remember exceptions in behaviour compared to what you already know.