What's the development cycle of a major game? If someone worked on multiple games from start to finish for a studio, how many games would they have completed in a ten year span? Do game studios allow developers to talk about anything and eveyrthing they're working on in public or do they have them work under non-disclosure agreements?
People who understand society care about it. When you employ someone you take on a certain responsibility. You can't negate that by pretending that you're in an equal power relationship.
Society determines what "shoulds" turn into "musts," and currently our society does not have any "must" for general cultural or social good. Only fiduciary responsibility. That's the structural cause here and should be the focus of attention