As does every other TV and player manufacturer. We're not talking about PCs here, or 3rd-party remote manufacturers. We're talking about Sony, Samsung, and LG and the baked-in TV software.

They control the screen, the software, and the controller, same as Apple. They're just not as good at it as Apple.

I don't like Apple - I don't like the horrifying complete lock-in of hardware/software/media. But I admit something: Apple wins because they're the best. Period.