And you fail to understand the sheer amount of incompetence present in the gaming industry. You also overestimate the amount of anayltics (or even anything you could call math) happening in the gaming industry.
Casinos fail all the time because they as everyone else have fixed cost, and in the Las Vegas style casinos especially because they are not just casinos but massive hotels or resorts where the fixed costs are absolutely huge. There's certainly lots of room for innovation in that area, and in attracting gamblers.
Casinos don't generally fail because they don't know how to tweak the odds.
I think you and girvo are talking about different things.