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> It seems like a simple solution to me would be to make the game free, but with most features blocked behind a SINGLE in-app purchase.

This is pretty much what id Software did in the 90s with Wolfenstein, Doom, and Quake and most people in the industry thought they were nuts and it would never work. Obviously it worked extremely well (the difference being it was levels that were gated instead of features, but same concept).



Yes, it works well. But mobile gaming companies have discovered that selling drugs is far more lucrative.




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